PR Solutions began cooperation with Geox – the manufacturer of footwear with breathable soles. The cooperation agreement has been signed with Gino Rossi SA – Geox’ exclusive distributor on the Polish market.
PR Solutions will provide Geox with comprehensive services in the field of media relations, special programs implementation and consultancy on communications strategy planning. The agency has been selected by way of a tender and the agreement signed for an indefinite period of time.
“All over the world the Geox shoes are used by an increasing number of satisfied customers. Also in Poland for several years we have been noting steady growth in sales. We want this sales growth to be accompanied by an increased brand consciousness. We expect that our cooperation with PR Solutions will allow us to communicate to our customers more effectively the benefits of wearing comfortable footwear with breathable soles,” said Łukasz Kuźniar, Geox Brand Manager at Gino Rossi SA.
Geox was established in the early 1990s in the north-east of Italy. Its founder is Mario Moretti Polegato who developed and patented a perforated rubber sole which allows the feet to breathe and at the same time prevents water from getting into the shoe. In just a few years this innovative technology made Geox the leader of the Italian market and the third most important casual footwear manufacturer in the world. Geox products are sold in 68 countries via 105 company stores and hundreds of partner stores. Geox’ exclusive distributor for Poland is Gino Rossi SA. To find out more about Geox visit: http://www.geox.com.
