Public relations agency PR Solutions provided communication support related to the entry into Polish market of Meru Networks – the manufacturer of the most visionary wireless solutions in the world (according to the Gartner Group).
At the beginning of 2008 Meru Networks signed a distribution agreement with Konsorcjum FEN. Both companies intend to build in Poland a partner network comprising approximately 30 IT integrators. Through them Meru wants to reach businesses (especially middle-sized and large companies, hotels, logistical and sales companies, call centers), as well as institutions from the public sector (e.g. authorities, hospitals, schools). In Poland this is the group characterized by the largest number of wireless system implementations.
The coordination and communication of events related to Meru’s entry to Poland were responsibilities of PR Solutions. It was chosen to support the project by way of a tender organized by Konsorcjum FEN. PR Solutions provided consultancy services as regards communication strategy for Meru’s debut in Poland as well as comprehensive support in the field of media relations.
Meru Networks is one of the largest network companies in the world, specializing in advanced wireless solutions (WLAN). The company was established in 2002 and has its headquarters in the Silicon Valley, in Sunnyvale. As regards revenue from sales of wireless network equipment Meru is the fourth company in the world and its revenue growth rate is highest among all the manufacturers. According to the Gartner Group’s report for 2007 Meru Networks offers the most visionary WLAN solutions globally. To find out more about Meru Networks visit: http://www.merunetworks.com.
Konsorcjum FEN Sp. z o.o. commenced operation in 1998. The Company is a successful value added distributor (VAD) of network equipment and peripheral devices of a number of manufacturers in Poland. FEN is, among others, the biggest distributor in Central and Eastern Europe of Linksys network devices and also distributes the equipment of such brands as Dynamode, Holux, PQI and Welland. To find out more about FEN visit: www.fen.pl.
